Senior Paid Social and PPC Lead

Take the opportunity to join a Mar. Tech platform, specializing in acquisition and engagement content for i. Gaming operators! We're urgently seartching for a Senior Paid Social and PPC Lead . In this role, you'll help grow the business globally by leading the operations and delivery team, working alongside the Senior Programmatic Lead to make the platform the go-to choice for audience management and media performance.

The role if offered on a fully remote basis, paying up to £80K + bonus . If you're based in the UK, the role can be offered on a PAYEE basis. Role & Responsibilities Own the paid social and PPC strategy across platforms such as Meta, Telegram, Reddit, Tik. Tok and X, including audience segmentation, targeting and campaign improvements Oversee multi-channel campaigns, working closely with the Programmatic Lead to keep execution and tracking aligned across display, video, CTV and native Use the in-house platform to improve performance and keep campaigns running well Set up targeting strategies using first and third-party data Track performance including CTR, CPA, ROAS and player conversion Keep a strong testing culture across creative, audience and channel strategy, including A/B testing Oversee pixel tracking, floodlights and tag management, fixing issues as they come up Share performance reports and insights with senior leadership and clients Manage campaign budgets, spend pacing and forecasts Set and track KPIs including CPA, ROAS, FTD and LTV, making sure targets are hit Own audience strategy, segmentation, modelling and lookalike development Keep data use compliant with GDPR, UK GDPR and other privacy rules, and push for privacy-safe alternatives to cookies Lead and support paid social and PPC campaign managers Be the main point of contact for commercial, client services and leadership teams Represent the business in client meetings and partner talks Keep brand safety, fraud prevention and inventory quality checks in place across the platform Education, Skills and Experience Social Media Guru with extensive i.

Gaming expertise + experience of acting Team Lead Strong with data and analytics, focused on performance Comfortable working directly with clients SaaS adtech or platform-building experience is a plus Good commercial sense and judgement Confident senior stakeholder, comfortable talking to board and executive level Detail-oriented and target driven Willingness to attend international conferences and events About the role Salary of up to £80K + bonus Hybrid, based in Stafford Opportunity to attend conferences and events Supportive team culture Please apply with your detailed CV in English.

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