Job description
- Develop and execute PR strategies for vehicle launches, ensuring strong positioning of product USPs (technology, design, sustainability, pricing).
- Build and maintain relationships with key automotive, tech, and business media in Germany; manage press outreach, interviews, and media events.
- Plan and execute product launches, press drives, and media events tailored to the German market.
- Create and localize press materials, including press releases, media kits, Q&A documents, and executive messaging.
- Adapt global messaging to align with German customer expectations, cultural nuances, and regulatory context.
- Work closely with product, marketing, and HQ teams to ensure consistent messaging and alignment on product narratives.
- Support crisis communication related to product topics (e.g., quality, safety, innovation claims).