Social Media & Content Executive

1. Role

• Social Media & Creator Executive Indrashakti is a modern brand-building company creating bold, differentiated Indian consumer brands. We currently operate two fast-growing brands: Hadō – Clean soda for modern India. Bold flavour, zero heaviness, built for high-energy spaces. Swah – Premium rice with purpose. Tradition in origin, modern in positioning. We are looking for a Social Media Intern who understands culture, trends, and how Instagram actually works.

What you will do

– Ideate reel concepts and post ideas for Hadō & Swah – Write captions that feel native, witty, and sharp – Spot trends early and adapt them for brand use – Help plan content calendars – Support campaign thinking, not just execution – Track engagement and suggest improvements You should: – Be active on Instagram and understand reels – Know what makes someone stop scrolling – Understand Gen Z tone without forcing it – Have a basic understanding of engagement, CTR, and conversions – Have basic design sensibility and be comfortable using tools like Canva or similar to create clean, on-brand creatives – Be proactive and idea-driven