Job description
We are looking for a creative and driven Social Media Content Creator Specialist who is passionate about storytelling, digital trends, and building engaging online communities. The ideal candidate will be responsible for creating high-performing content that drives brand awareness, engagement, and sales across Instagram and Tik.
Tok. The Social Media Content Creator Specialist will develop and execute content strategies, produce engaging short-form videos, and manage daily social media activity. This role requires a strong understanding of Gen Z digital culture, beauty/fashion branding, and trend-driven content creation.
Responsibilities
Create high-performing content that drives engagement, brand demand, community growth, and sales Develop and execute monthly content strategies and calendars aligned with product launches, campaigns, and sales targets Manage daily content creation and posting across Instagram and Tik. Tok Produce and edit engaging short-form content including reels, Tik.
Toks, stories, and trend-based videos Plan and execute Instagram Story flows that increase engagement and drive conversions Write compelling captions, hooks, story copies, and social media content aligned with the brand’s tone of voice Translate product features into engaging content angles, hooks, and storytelling concepts Stay updated with social media trends, viral audio, and Gen Z content culture Assist in planning and executing content shoots, UGC shoots, and content days Coordinate shoot logistics including bookings, props, timelines, and preparation Capture behind-the-scenes, lifestyle, routine-based, and product-focused content Research competitor brands, campaigns, and social media strategies to identify growth opportunities Support launch campaigns, PR activations, pop-ups, and product releases Collaborate closely with design and creative teams to bring campaigns to life Track performance metrics and optimize content weekly based on insights, engagement, and sales results Requirements Strong understanding of Instagram, Tik.
Tok, and Gen Z digital culture Strong visual aesthetic sense with knowledge of beauty, fashion, and branding Experience in creating and editing short-form video content Proficiency in tools such as Canva, Cap. Cut, and social media platforms Strong copywriting and storytelling skills Highly organized, detail-oriented, and proactive mindset Ability to work in a fast-paced, creative environment Passion for beauty, branding, and content creation Bonus Skills Photography and videography experience Experience working with beauty or fashion brands Comfortable appearing in or directing content shoots