Senior Marketing Manager

Red Ember Recruitment is seeking a highly experienced and commercially minded Senior Marketing Manager for our client based in Woodstock, Cape Town. This is a senior, office-based role suited to a marketing professional who can take full ownership of the company's entire marketing portfolio. The successful candidate will be responsible for developing and implementing marketing strategy, overseeing execution, managing internal marketing support staff and external service providers, and driving measurable results across the business.

With a strong focus on the real estate sector, the successful incumbent will play a key role in increasing brand visibility, generating quality leads, and supporting continued business growth. The role requires someone who is equally comfortable operating at a strategic level while remaining hands-on with the day-to-day management and execution of marketing activities.

The successful candidate will serve as the central owner of all marketing activities and will be expected to take full accountability for the marketing function, with minimal supervision.

Key Responsibilities

Take full ownership of the company's end-to-end marketing portfolio. Develop and implement integrated marketing strategies aligned with business objectives. Oversee property listings and associated marketing content. Manage social media platforms, content calendars, email marketing campaigns, and digital advertising. Ensure consistency and alignment of the brand across all marketing channels.

Lead and manage internal marketing support staff. Coordinate and manage external marketing agencies, consultants, and service providers, including Google Ads specialists, website developers, and email marketing consultants. Manage marketing budgets and monitor expenditure. Track, analyze, and report on campaign performance and marketing results.

Monitor and optimize campaign effectiveness and return on investment. Identify new opportunities to enhance brand visibility, increase engagement, and generate quality leads. Ensure all marketing campaigns, projects, and initiatives are delivered to a high standard and within agreed timelines.

Requirements

Relevant Marketing degree, diploma, or equivalent qualification. Alternatively, substantial experience in a similar senior marketing role. Minimum 5 years' marketing experience. Minimum 3 years' experience in a senior marketing management role. Proven experience managing an end-to-end marketing function. Strong digital marketing and brand management expertise.

Experience managing teams, agencies, external suppliers, and specialist service providers. Strong experience in social media management, email marketing, content marketing, and digital advertising. Strong reporting, analytical, budgeting, and campaign performance management skills. Excellent project management and organizational abilities.

Strong communication and stakeholder management skills. Experience within the real estate, property, or professional services sectors will be highly advantageous. Personality and Working Style: Strategic thinker with strong execution capability. Highly organized and detail-oriented. Proactive, accountable, and self-directed.

Commercially minded and results-driven. Confident communicator and decision-maker. Comfortable working independently and taking full ownership of results. Able to operate effectively in a fast-paced, dynamic environment. Why This Role Matters This is a critical role within the business and will serve as the central owner of all marketing activities.

The successful candidate will be expected to take full control of the marketing portfolio, provide strategic direction, manage execution across multiple channels, and deliver measurable results that contribute directly to brand growth and lead generation.