Job description
Responsibility:
- Brand Operations
- Conduct brand positioning and competitor analysis to support strategic direction in the local market.
- Localize and execute brand promotion activities assigned by headquarters, ensuring consistency with global brand image.
- Coordinate with agencies for campaign planning, creative development, and media execution; monitor deliverables to ensure quality and brand alignment.
- Support participation in automotive exhibitions and industry events, handling coordination with agencies, vendors, and internal teams.
- Product Promotion
- Assist in developing localized product promotion strategies and adapt HQ policies to local market conditions.
- Manage agency partners to implement product launch and promotion campaigns across digital and offline channels.
- Apply the PDCA cycle to review campaign effectiveness, consolidate market feedback, and propose improvement actions.
- Work with dealers and sales teams to integrate product promotion with business objectives.
- Cross-functional & Agency Collaboration
- Serve as the key contact between HQ, local agencies, and internal teams to ensure smooth execution of branding and promotional projects.
- Monitor campaign budgets, timelines, and KPIs; provide regular reports and insights to HQ and local management.
- Track competitors’ branding and promotional activities, share insights with HQ, and support decision-making. Requirement:
- Bachelor‘s degree or above in Marketing, Brand Management, Business Administration, or related fields. Background in automotive branding or product marketing is preferred.
- Professional Experience: Minimum of 5 years’ relevant experience in brand promotion, product marketing, or event activation; experience in the local market is an advantage.
- Strong capability in market analysis, brand positioning, and product promotion planning.
- Proficient in office software; experience with Tableau or other marketing analytics tools is a plus.
- Strong English communication; Chinese language ability is an advantage.
- Excellent communication skills with the ability to collaborate across cultures and functions.