Job description
Summary: The Marketing Associate plays a pivotal role in shaping Primeridge’s digital presence by crafting authentic brand narratives and fostering meaningful engagement across social platforms. This dynamic role blends strategic content creation with proactive community management to strengthen brand loyalty, amplify visibility, and drive audience interaction.
As a key contributor to the marketing team, the ideal candidate will leverage creativity and data-driven insights to build vibrant online communities, support multi-subsidiary storytelling across hospitality, proptech, and agribusiness, and ensure consistent brand expression across all digital touchpoints. This entry-level position offers a unique opportunity to grow within a fast-paced, innovative real estate and multi-industry ecosystem.
Responsibilities
Develop and execute social media strategies that align with Primeridge’s brand voice, business objectives, and audience insights. Create high-quality, engaging content (copy, visuals, video, and interactive formats) for platforms including Instagram, LinkedIn, Facebook, Tik. Tok, and X (Twitter). Manage and grow online communities by responding to comments, messages, and mentions in a timely, authentic, and brand-aligned manner.
Monitor social media performance using analytics tools and adapt strategies based on real-time insights and KPIs. Collaborate with the Marketing and Design teams to produce cohesive, on-brand content across digital channels. Conduct audience and competitive research to identify trends, opportunities, and content gaps.
Support cross-subsidiary campaigns by integrating storytelling from hospitality, proptech, and agribusiness into unified digital narratives. Maintain content calendars, ensure brand consistency, and manage editorial workflows