Job description
The Trade Marketing Activation Coordinator will lead the planning and execution of high-impact trade marketing initiatives, ensuring strong brand presence, sales growth, and consumer engagement across Tanzania.
Key Responsibilities
TTL Campaign Planning & Execution
- Lead the design and rollout of TTL (Through-the-Line) campaigns across TV, radio, print, digital, OOH, and social media platforms.
- Negotiate, purchase, and optimize media buys to achieve maximum reach and ROI.
- Coordinate campaign timelines, budgets, and reporting with internal teams and agencies. Trade Marketing & In-Market Activation
- Develop and implement trade marketing strategies to enhance product visibility in both formal and informal trade markets.
- Manage large-scale activations and brand events in urban and regional markets beyond Dar es Salaam.
- Work closely with retailers, distributors, and field teams to ensure effective execution.
- Ensure compliance with marketing guidelines.
- Understand player behaviour and ensure responsible marketing practices. Performance and sales tracking
- Monitor and measure campaign effectiveness using sales data, dashboards, and analytical tools.
- Adjust strategies based on performance insights to maximize ROI and sales conversion. Stakeholder & Vendor Management
- Oversee activation vendors, field teams, and suppliers to ensure quality and timely delivery of marketing activities.
- Collaborate with senior leadership to align campaigns with strategic business goals. Market Knowledge
- Ensure campaigns are culturally relevant and resonate with diverse regional markets.
- Leverage insights into Tanzanian consumer habits and media consumption patterns.
Qualifications
& Experience
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 5 years of proven experience in trade marketing, brand activation, or TTL campaign management.
- Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven sectors preferred.
- Proficiency in campaign performance tracking and reporting tools.
- Excellent communication skills in English and Kiswahili.
- Ability to work independently with minimal supervision in a fast-paced environment.