PR & BTL Marketing Executive - UAE (Automotive)

About the Role

An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility, engagement, and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations, events, sponsorships, and PR activities aligned with the overall marketing strategy.

Key Responsibilities

Develop and execute PR and BTL plans to support brand, product launches, and key campaigns across the UAE. Manage events, roadshows, exhibitions, and in-mall/field activations, ensuring on-brand execution and strong ROI. Coordinate with agencies and vendors for production, logistics, branding materials, and activation staffing.

Draft and localize press releases, statements, and media materials in coordination with the central marketing/PR team. Build and maintain relationships with media, influencers, and partners to secure coverage and brand visibility. Monitor and report on BTL and PR campaign performance, including leads, footfall, engagement, and media metrics.

Ensure all on-ground activities comply with brand guidelines and local regulations. Support digital and social media teams with content and coverage derived from events and activations.

Requirements

Bachelor’s degree in Marketing, Communications, PR, or a related field. 4–6 years of experience in marketing with hands-on exposure to PR and BTL/activations in the UAE market. Strong understanding of local media landscape, event management, and consumer engagement tactics. Proven experience managing agencies, suppliers, and budgets for events and activations.

Excellent written and verbal communication skills; Arabic language skills are an advantage. Strong project management, multitasking, and stakeholder management capabilities.