Job description
Brand + Content Lead Bengaluru / Delhi | Full-time | 10+ year’s experience ABOUT THE ROLE This is a senior creative and strategic role at the heart of Wadhwani Foundation’s (WF) marketing function. The Brand + Content Lead owns how Wadhwani Foundation shows up across programs, geographies, and audiences. You will set the brand voice, drive content strategy, and ensure that everything we publish reflects a consistent, high-quality narrative.
WHAT YOU WILL DO
Brand
- Own and evolve the WF brand guidelines, tone of voice, and messaging architecture across all programs
- Serve as the internal brand custodian — reviewing and approving content before it goes out
- Partner with external creative vendors to maintain quality and brand consistency across design, video, and digital Content Strategy
- Build and manage the content calendar across programs and channels
- Develop flagship content assets — thought leadership, case studies, impact reports, program narratives
- Translate complex program outcomes into compelling stories for donors, partners, and beneficiaries
- Brief and manage freelance writers, editors, and content agencies Stakeholder Collaboration
- Work with program teams across the foundation to surface stories and build program-specific content
- Support leadership communications, including speeches, op-eds, and executive visibility content WHAT WE ARE LOOKING FOR
- 10+ years in brand, content, or communications roles — agency or corporate
- Proven ability to build and manage a brand voice across multiple product lines or programs
- Strong writing skills with a portfolio that demonstrates range — from long-form to social to executive communication
- Experience managing external creative partners and vendors
- Comfortable working in a lean team with high ownership and limited hand-holding
- Exposure to international or multi-market communications is a plus