Job description
Alendei Media runs full 360° media and marketing mandates for a diverse brand portfolio spanning FMCG, real estate, retail, F&B, healthcare, and D2C categories - targeting domestic brands across Gujarat and PAN-India, as well as international clients seeking a strong Indian market presence. We're looking for a Business Development Manager who doesn't just sell media - but thinks like a brand strategist, builds like a partner, and closes like a closer.
- Build and manage a qualified pipeline across brand categories through direct outreach, referrals, industry events, and association networks.
- Lead the full pitch cycle - brief understanding, cross-channel media planning, proposal creation, negotiation, and mandate closure.
- Sell across Alendei Media's full 360° inventory
- OOH, transit, indoor, digital, cinema, radio, print, and call centre & CX operations.
- Articulate ROI across channels
- ROAS, CPL, CTR for digital; reach and frequency for OOH and traditional - positioning integrated campaigns over single-medium buys.
- Bundle services strategically - e.g., layering call centre support onto lead-gen campaigns for real estate, BFSI, and edtech clients.
- Nurture existing accounts for renewals, retainer expansions, and upsell opportunities; conduct regular performance reviews.
- Pursue international mandates from GCC, UK, and diaspora brands seeking PAN-India media execution; represent Alendei at global advertising forums.
- Own monthly/quarterly revenue targets; maintain CRM records and report pipeline health to leadership. *Consider this your media plan - the best BDMs always over-deliver on reach. We give you the pedestal; how wide you amplify it is entirely up to you.
Requirements
- Bachelor's in Marketing, Business, Mass Communications, or Advertising. MBA preferred. Excellent written and verbal communication, negotiation, and relationship-building skills.
- 4–6 years in BD or client servicing at a media company, advertising agency, OOH firm, or integrated marketing company with a proven mandate closure track record.
- Strong grasp of media planning fundamentals - reach/frequency, GRP/TRP, CPM, OOH impact metrics, and digital performance KPIs.
- Excellent communication, negotiation, and relationship-building skills; willingness to travel across Gujarat and PAN-India.
- OOH sales experience in Gujarat or PAN-India is a strong advantage; familiarity with Ahmedabad, Vadodara, Surat, and Rajkot brand clusters preferred.
- Existing network of CMOs, marketing managers, media agency buyers, and brand teams across FMCG, real estate, retail, and education verticals.
- Exposure to call centre or telemarketing mandates is an added advantage.