Sales Executive – Retail & Channel, ILPL

Key Responsibilities

The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets of the allocated territory through various trade channels such as Retailers, Distributors, Dealers, Sub- Dealers, and Influencers like Builders, Contractors, Architects, Interior Designers, etc.

1. Sales Target Achievement: o Meet and exceed sales targets for assigned territories by driving both retail and channel sales. o Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.
2. Trade Mapping & Management: o Conduct market research to identify new sales opportunities, market trends, and competitor activities o Develop a detailed understanding of the assigned territory, including existing and potential customer segments o Expand the market presence by onboarding new retail and channel partners
3. Relationship Management: o Build and maintain strong relationships with trade & influencers to maximise sales opportunities. o Conduct regular visits to trade & accounts, address their concerns, and ensure continuous business flow o Develop and manage long-term relationships with clients, offering post-sale support and regular follow-ups
4. Product Promotion & Brand Awareness: o Promote the company’s products through various retail and channel partners, ensuring brand visibility in the market o Conduct product presentations, demonstrations, and training sessions for retailers and channel partners o Conduct Shop Meets as per organisational requirement with Carpenters & Contractors o Ensure proper product placement and merchandising in retail outlets
5. Business Development: o Identify potential retail outlets and distributors for expanding the company’s distribution network. Proprietary Document of M/s In. Tim Laminates P. Ltd. - 2 - o Work closely with the marketing team to devise sales strategies, promotional campaigns, and incentive programs for channel partners. o Leverage business intelligence and CRM tools to forecast demand and identify new business opportunities
6. Order Management & Payments: o Ensure timely order processing, delivery, and payment collection from retailers and channel partners. o Coordinate with internal teams (logistics, accounts) to manage the supply chain efficiently. o Monitor outstanding payments and ensure timely collections from clients
7. Sales Reporting: o May be required to prepare daily, weekly, and monthly sales reports to track progress and ensure alignment with sales objectives. o Provide insights on market trends, customer preferences, and competitor activities in his territory. o Use data-driven approaches to improve sales effectiveness and decision-making
8. Customer Service & Satisfaction: o Address and resolve customer queries, complaints, and feedback within the established TAT o Ensure high customer satisfaction by delivering quality service and maintaining product consistency.

Requirements

Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building Material Industry Go-getter attitude Target oriented Familiarity with the local/regional market dynamics and customer base would be preferred Should be self-driven and willing to work hard Good communication skills. Should know the local language and preferably Hindi &/or English Good understanding of Retail & Channel selling skills Good interpersonal skills Ability to adapt to changing market conditions and customer needs Willing to travel locally regularly and upcountry periodically Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel Should own a Smartphone & be reasonably tech-savvy Key Skills & Competencies:

1. Sales Skills: o Excellent sales and negotiation skills with a proven track record of meeting or exceeding targets. o Strong understanding of the building material industry, products, and market dynamics.
2. Communication Skills: o Good verbal and preferably written communication skills, with the ability to build rapport with diverse clients o Ability to explain complex products and concepts in an easy-to-understand manner o Should be confident in the local language of the trade & also know either Hindi &/or English
3. Analytical & Problem-Solving Skills: o Ability to analyse basic sales data and market trends o Proactive in resolving issues and identifying opportunities for improvement
4. Relationship Management: o Strong interpersonal skills for managing relationships with the entire trade
5. Product Knowledge: o Moderate knowledge of building materials, particularly laminates, is preferred o Ability to stay updated with industry trends, innovations, and competitive products
6. Tech Knowledge: o Preferably proficient in SFA & CRM software and Microsoft Office tools (Excel, Word, PowerPoint) for sales tracking and reporting.

Education

Should possess a minimum Bachelor’s Degree from a recognised University Benefits As per company standards.