Job description
Role Purpose The Digital Commerce Specialist is responsible for managing the day-to-day performance, content, and conversion optimisation of the company’s eCommerce platform and mobile app, combining hands-on digital execution with data-driven insights. The role focuses on improving conversion, acquisition, and overall digital experience across web and app channels while collaborating closely with the Senior Manager, Omnicommerce, and cross-functional teams such as design, development, and the offer team.
Key Responsibilities
Build, publish, and maintain eCommerce web pages, landing pages, and app content Manage banners, promotional assets, and content updates aligned to campaign calendars Configure promotions including discounts, voucher codes, and bundled offers Execute app push notifications and in-app messaging campaigns Run email marketing workflows including segmentation, campaign builds, and asset optimisation Manage AI chatbot flows and monitor performance for improved customer support Oversee site search and on-site merchandising to improve product visibility and relevance Maintain product catalogue accuracy, user-generated content, ratings, and reviews Support CRO activities including A/B testing, personalisation, and experimentation using analytics tools like GA4 and Dynamic Yield Build dashboards, track KPIs, and translate data into insights that drive conversion and commercial performance Qualification and Experience Matric (Grade 12) required Bachelor’s degree in Marketing, Business, Information Systems, or related field is advantageous 2–4 years’ experience in eCommerce or digital marketing, preferably in retail or digital commerce Strong understanding of CRO principles, A/B testing, and personalisation tools Proficient in GA4 and able to build reports and self-serve analytics Knowledge of SEO fundamentals and basic SEM concepts Experience managing CMS-based digital content and eCommerce platforms Familiar with email marketing tools and campaign execution Strong organisational and prioritisation skills across multiple tasks Comfortable using a wide range of digital tools (CMS, analytics, email, search, project systems) Exposure to AI tools in marketing or digital workflows is an advantage Certifications in GA4/Google Ads or CRO/UX training are beneficial