Job description
亮点 / Highlights: 1.参与美团战略级出海业务,与Global玩家交手,拓宽全球商业视野,积累实战经验; 2.在国际化环境中,与26国籍同事合作,体验多元文化和创业激情。
岗位职责 / Duties: 1.了解阿联酋市场竞争和用户增长策略情况,进行定量和定性的调研,并制定对应用户增长策略 2.根据整体打法策略的重点,对于补贴资源进行分配,保证增长目标的达成 3.通过科学的数据评估方式,对用户X商家供给补贴分配和效果评估,提升补贴效率 4.与商家供给团队配合,配合供给增长制定对应用户增长营销、补贴策略
1.Understand the competitive landscape and user growth strategies in the market, conduct both quantitative and qualitative research, and formulate corresponding user growth strategies.
2.Allocate subsidy resources based on the priorities of the overall strategic approach to ensure the achievement of growth targets.
3Use scientific data evaluation methods to assess the allocation and effectiveness of subsidies for users and merchant supply, thereby improving subsidy efficiency.
4.Collaborate with the merchant supply team to develop user growth marketing and subsidy strategies aligned with supply growth initiatives.