Job description
Key Responsibilities
Plan, execute, and optimize email and SMS campaigns for lead generation and nurturing. Build and manage workflows, sequences, and drip campaigns. Ensure compliance with opt-in, opt-out, and messaging regulations. A/B test subject lines, content, and CTAs to improve performance. Perform accurate and timely data entry of lead and campaign information.
Monitor and organize campaign responses across email, SMS, and other marketing channels. Maintain, update, and clean campaign tracking sheets and CRM logs regularly. Data extraction through tools. Assist in preparing reports and summaries based on campaign performance data. Ensure data integrity and consistency across all platforms.
Collaborate with the marketing team to optimize operational workflows.
Requirements
Proven experience in email and SMS campaign management, including drip campaigns and workflows. Familiarity with marketing automation tools and CRM platforms. Knowledge of opt-in/opt-out compliance and messaging regulations. Experience with A/B testing of subject lines, content, and CTAs. Proficiency in Google Sheets / Microsoft Excel.
Strong attention to detail and accuracy. Good organizational and time management skills.