Mall Marketing / Leasing (Exec / Senior Exec / AM)

Leasing Source prospective tenants and participate in lease negotiations to achieve leasing targets. Support the development and execution of leasing strategies, including rental rate analysis, occupancy planning, and tenancy mix Manage tenancy-related matters including lease documentation, renewals, rental collection, deposits, and legal documentation.

Build and maintain strong relationships with existing and prospective tenants. Attend to tenant enquiries, requests, and complaints, ensuring timely resolution. Monitor tenant sales performance and prepare leasing reports. Liaise with internal departments including Fit-Out, Facilities Management, and Operations to ensure smooth tenant onboarding and operations.

Conduct market research on retail trends and competitor developments. Marketing Plan, execute, and monitor integrated marketing campaigns across digital, social media, print, and on-ground channels. Manage the mall's social media platforms and website, ensuring content remains current and engaging. Coordinate with creative agencies and designers to develop marketing collateral and campaign visuals.

Organize promotional events, activations, and seasonal campaigns to increase shopper traffic and brand awareness. Manage media planning, advertising placements, and PR activities, including press releases and promotional materials. Prepare monthly marketing reports, campaign performance analysis, KPI tracking, and competitor benchmarking.

Support new tenant marketing initiatives and coordinate promotional activities with retailers. Perform other duties assigned by management.

Requirements

Bachelor's Degree in Marketing, Business Administration, Retail Management, or a related discipline. Minimum 3–5 years of experience in retail mall marketing, mall leasing, tenancy management, or a related field. Experience in both marketing and leasing within a shopping mall environment is highly preferred. Strong negotiation, communication, and interpersonal skills.

Knowledge of digital marketing, social media management, branding, and event execution. Able to analyze marketing campaign performance and tenant sales data. Excellent command of English and Mandarin, both written and spoken. Proficient in Microsoft Office and digital marketing tools. Possess a valid driving license and willing to travel when required.

Preferred Attributes Commercially minded with strong customer relationship management skills. Creative, organized, and able to manage multiple projects simultaneously. Self-motivated with the ability to work independently and collaboratively across departments. Passionate about retail trends, customer experience, and shopping mall operations.