Job description
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
About the Role
The Senior Field Marketing Manager, Partners will help drive the field marketing for Justworks' partner ecosystem—working with brokers, accounting firms, technology partners, and channel organizations to drive pipeline and revenue. This is high-impact work where you'll design programs that work for both Justworks and our partners, then execute them alongside sales teams. Your field marketing expertise directly shapes how we grow through partnerships.
What You'll Do
- Design and execute partner programs tied to pipeline goals. You'll run events, webinars, co-branded campaigns, and activations that drive demand across your partner channels.
- Partner with sales teams across Brokers, Accounting Partnerships, Technology Alliances, and Channel Sales. You're aligned on strategy, pipeline targets, and execution.
- Build scalable partner programs. Create toolkits, messaging, and resources that partners can use to execute campaigns on their own, not just one-off activities.
- Run integrated campaigns that connect partner activities to broader company demand gen. You orchestrate events, email, content, and digital—making sure it all works together.
- Own the budget and vendors. You manage program spend and vendor relationships (including co-marketing funds) to maximize ROI.
- Track what works. Monitor partner-sourced and partner-influenced pipeline. Use data to optimize where you invest and which programs drive results.
- Be the marketing expert in the room. Advise internal teams and external partners on strategy, execution, and what's working.
Who You Are
- 5+ years in field marketing or B2B demand generation, with meaningful experience working with partners or indirect sales channels (brokers, accountants, resellers, technology partners).
- You know field marketing fundamentals. You've executed regional campaigns, aligned with sales on pipeline, managed events, and measured results.
- You're a cross-functional partner. You work effectively with sales, partnerships, and marketing teams. You manage multiple stakeholders and keep programs moving.
- You're data-driven. You track pipeline contribution and ROI. You use data to make better decisions about where to invest.
- You thrive in ambiguity. Partner marketing is evolving, and you're comfortable building strategy as you go.
Preferred Qualifications:
- Experience in HR tech, payroll, fintech, or SaaS
- Background selling to or through SMB or mid-market segments
- Familiarity with Salesforce, Marketo, HubSpot, or similar tools
- Knowledge of ABM or regional field marketing strategies
What Success Looks Like
- Partner-sourced pipeline grows consistently quarter over quarter
- Programs are efficient and repeatable—partners can execute them independently, not just with your support
- Sales, partnerships, and marketing teams trust you as their go-to person for partner marketing strategy
- You've built a partner program engine that scales
Why Join Justworks
At Justworks, you'll join a collaborative team that values innovation, curiosity, and customer impact. You'll have the opportunity to shape how Justworks grows through partnerships and help build programs that directly influence business success. We offer a supportive culture, meaningful work, and the chance to make a tangible impact at a rapidly growing company.
The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.
#LI-Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com . Your comfort and success matter to us, and we're here to ensure an inclusive experience.
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