Job description
As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.
Job Description: Key Responsibilities Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets. Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.)
and identify gaps that our offering can solve. Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap. Required Experience & Skills Experience 5–8 years of experience in B2B SaaS sales, specifically within Ad. Tech, Mar. Tech, or Marketing Analytics. Domain Knowledge
- Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM) , brand strategy, and the evolving privacy landscape. Communication
- Exceptional ability to present technical data products to non-technical executives. Analytical Mindset
- Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand. Location: Gurugram Brand: Carat Time Type: Full time Contract Type: Permanent