Job description
Build Kraftshala’s account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students. Location: Gurgaon About Kraftshala School of Business Kraftshala is India's largest skilling institution in terms of marketing placements, with a 97% placement rate across batches.
We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like Red. Bus, No. Broker, Nestlé, and Performics. The Opportunity We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it.
This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that, you'll build the sales-enablement content that makes those conversations easier to win.
You'll work directly with the leadership, including founders, and have full ownership from day one.
What You'll Do
Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic. Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions. Move accounts from cold to hiring-ready and hand them to the outreach team with full context. Secondary
- Sales Enablement: Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs. Maintain a lean, credible B2B presence where hiring decision-makers are.
What We're Looking For
3-5 years in B2B marketing, demand gen, or growth = ideally in a startup or high-accountability environment (We are not too fussed about the exact number of years. Experience is simply a proxy for capability, which is what we really care for) A track record of running account-based or outbound campaigns with measurable pipeline impact.
The ability to prioritise enterprise accounts and tailor the pitch by segment and buyer. Clear, credible B2B writing ability - content built to help close, not just to publish. Builder instinct - comfortable working without a team or a playbook. Why Join Us Own a focused function end-to-end from day one - no waiting for permissions or committees.
Work with real, differentiated outcomes to market - a 97% placement rate is a fact, not a tagline. Direct access to senior leadership with a clear line of sight to commercial impact. Competitive compensation based on fit. High-accountability, low-bureaucracy culture where your work is visible and your impact is measurable.
Our Culture in One Line We care about whether things actually work - for our students, for our partners, and for the team. If you measure yourself by outcomes and not activity, you'll feel at home here.