Performance & Digital Marketing Specialist/Sr. Specialist/Asst. Manager

What you'll do

We’re looking for someone who is passionate about growing digital marketing channels and turning data into business impact. In this role, you will be responsible for improving customer acquisition, increasing conversion rates, and helping us make smarter marketing decisions through data and experimentation. You will: Monitor marketing performance, identify growth opportunities, and take action to improve campaign efficiency and ROI Design and support experiments such as A/B tests to continuously improve conversion performance Analyze marketing and funnel performance to uncover insights and recommend actions that improve business results Drive customer acquisition by planning and optimizing digital marketing campaigns together with our agency partners Improve the customer journey by optimizing website and landing page experiences Work on SEO to increase our organic visibility Collaborate with product, IT, and creative teams to deliver a seamless digital customer experience Stay curious about new digital marketing trends, AI technologies, and growth opportunities, and bring new ideas to the team What we're looking for Knowledge in digital and performance marketing Comfortable working with marketing data and using insights to improve performance Experience/Desire on running or managing paid media campaigns (META, Google Ads are preferred) Familiarity with web analytics and digital marketing measurement tools is a plus (such as GA4, GTM, Search Console, Data Studio, or similar) Understanding of SEO and website optimization principles Curious about AI, experimentation, and new ways of improving digital performance Strong analytical thinking, ownership mindset, and willingness to learn Good communication skills and ability to work cross-functionally Good command of written and spoken English Nice to have Experience with CRO, A/B testing, or landing page optimization Experience working with AI-powered marketing tools Experience in insurance, finance, or other regulated industries