Category Manager - Clean Fitness

Category Strategy & Growth Ensure alignment of category strategy across in-store and digital channels, optimising product visibility, conversion, and customer experience online Develop and execute a forward-looking category strategy aligned to business objectives and market opportunities Identify gaps through local and global trend analysis, translating insights into actionable innovation pipelines Define clear category positioning, ensuring strong differentiation in clean fitness and wellness Collaborate closely with marketing, planning, supply chain, and store operations to ensure seamless execution of category strategy Monthly selection of targeted promotions to drive sales, highlight innovation and drive customer acquisition Innovation and Product Integrity Build a robust pipeline of new product development aligned to global wellness and fitness trends Ensure all products comply with ingredient policies, regulatory standards, and sustainability goals Position innovation clearly within the category to maximise visibility and customer adoption Data and analysis Drive weekly and monthly trade reviews, analysing performance across sales, margin, stock turn, and sell-through to identify risks and opportunities Use data analytics to drive informed decision-making across all aspects of the category Own and manage the full category P&L including sales, margin, markdown, and stock turn.

Drive optimal price-volume mix and gross margin return on investment (GMROI) Supplier Strategy & Commercial Negotiation Develop and maintain strong, sustainable supplier partnerships Negotiate favourable trade terms, pricing, and promotional support Collaborate with suppliers on joint business plans and innovation pipelines In-store Execution and Customer Experience Define and manage category range architecture (core, seasonal, innovation), ensuring optimal SKU productivity and lifecycle management through structured range reviews Oversee planograms, space allocation, and in-store communication Ensure consistent and compelling execution of category strategy across all stores Work closely with store teams to enhance customer education and engagement Sustainability and Brand Alignment Embed sustainability principles into sourcing, packaging and supplier selection Ensure the category reflects the brands commitment to clean, ethical, and transparent products Requirements Tertiary Retail / Commercial (E.

g. Bcom) and/or professional qualification advantageous. Candidates must be brand ambassadors. Proven track record of delivering sales growth, margin improvement, and stock optimisation Strong commercial acumen with experience managing category P&L Advanced analytical capability using excel and data-driven decision-making skills Experience working with suppliers and negotiating trade terms Ability to operate in a fast-paced, trend-driven environment 3 + years in FMCG retail or other related working environments as a Category Manager/ Buyer or Junior buyer