Job description
In September 1992, China Resources Group (CR Group) invested Winland Investment Limited, a listed company in Hong Kong, and renamed it as ?China Resources Enterprise, Limited (CR Enterprise)?. CR Enterprise was among the first Chinese enterprises to be listed in Hong Kong. As the first listed company of CR Group, CR Enterprise initiated a new era of Chinese companies entering international capital market.
Through M&A, joint ventures, spin-offs IPO, asset replacement, CR Enterprise has facilitated CR Group on industrial transformation to drive faster business growth. Since its establishment nearly 30 years ago, CR Enterprise has successively involved in mergers and acquisitions in 15 industries such as beer, real estate, consumer goods, retail, gas, and cement.
CR Enterprise incubated and span off 4 listed companies for CR Group, including CR Land, CR Gas, CR Cement and CR Beer, maintaining its sound and professional image in the capital market. Since 2010, CR Enterprise has been greatly focusing on consumption sector and diversifying its businesses in various industries. CR Enterprise has cultivated and incubated Snow Beer, C'estbon Beverage, CR Ng Fung, and CR Vanguard, which are household brands in the country.
CR Enterprise currently owns businesses such as CR Logistics, Pacific Coffee, CRE Property, CRE Smartech and other businesses.Under China Resources Research Institute of Science and Technology, to promote the transformation of advanced research achievements at home and abroad. CR Enterprise is the backbone of Hong Kong business development, the pioneer of overseas expansion and the accelerator to incubate new industries for CR Group.
During the 14th Five-Year Plan, CR Enterprise will closely focus on "321" business strategy. We will develop and expand 3 existing businesses of Logistic and Warehousing, Commercial Property and coffee, incubate and cultivate 2 new industries of plant-based protein and senior care services, speed up innovation and technology business, supporting Hong Kong to develop itself into an innovation and technology hub.
Join the Pacific Coffee Creative Team! Position: Marketing Officer / Senior Officer Do you have a passion for coffee and a flair for storytelling? At Pacific Coffee, we don?t just sell coffee; we cultivate community. We are looking for a creative and energetic Marketing professional to help us bring our brand to life through exciting campaigns and digital engagement.
What You Will Do
Develop marketing and communication materials across touchpoints, with digital & shop BTL as focus Work with cross-functional teams on shop NPL launch and development Support & execute Joint Promotion, Regular Promotion, Brand activities including ideation, liaison with external & internal parties Prepare regular report and collect data via system Handle Marketing administrative�task and Manage A&P budget Who We Are Looking For Degree or above in Marketing or related discipline A minimum�of 3 years of brand marketing experience in retail or F&B.
Detail-minded, proactive, positive, independent, and customer-oriented with good teamwork Proficiency in MS Office applications (Excel & PowerPoint)�� Why Join Us? Be part of a famous, home-grown coffee brand. A fun and creative workspace where your ideas actually happen. Great career growth opportunities in the F&B industry.
Staff discounts and plenty of premium coffee to keep you fueled! Ready to brew some creative ideas with us? Apply Now!