Job description
Summary: The Marketing Associate plays a vital role in advancing Coriftech’s mission by supporting the development and execution of strategic marketing initiatives aimed at promoting training programs and services. This position is essential to driving brand visibility, generating leads, and increasing participant engagement through data-driven campaigns and targeted outreach.
The ideal candidate will be proactive, detail-oriented, and passionate about delivering compelling messaging that resonates with diverse audiences.
Responsibilities
Conduct market research to identify trends, target audiences, and competitive insights Assist in planning and executing integrated marketing campaigns across digital and traditional channels Coordinate promotional activities, including events, webinars, and outreach initiatives Create and manage marketing materials such as brochures, email templates, social media content, and presentations Support lead generation efforts through targeted client engagement and follow-up Monitor campaign performance and provide insights for optimization Collaborate with internal teams to ensure consistent branding and messaging