Job description
Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.
** What is in it for me? **
The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.
Key Responsibilities
- PPC strategic planning and budgeting (M+) for current or new markets
- Supporting your team in their daily work, enabling them to achieve their goals
- Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)
- Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes
- Guarantee the highest quality of collaboration with internal and external stakeholders
- Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.
- Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.
- Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
** Requirements: **
- 3+ years experience managing a team of at least 3 professionals
- 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment
- University degree in Marketing or equivalent work experience
- Google Ads certified preferred.
- Experience with keyword research, analysis, expansion, optimisation tools.
- Experience managing multiple markets or within a global environment
- Experience with paid media, Search Ads 360, YouTube Ads.
- Excellent Excel skills.
- Self-motivated with an analytical approach to problem solving and excellent communications skills