Job description
ACG_3681_JOB Our client, a leading digital-first securities company in Vietnam, is hiring a Head of Marketing to drive user growth and strengthen its market position. Marketing Strategy & Leadership Lead the overall marketing strategy across brand, growth, digital marketing, PR, social media, content, and user engagement.
Translate business objectives into clear marketing plans, campaign priorities, budget allocation, and measurable KPIs. Own the annual marketing roadmap and ensure strong execution across multiple teams and workstreams. Work closely with senior leadership, product, sales, business, and technology teams to align marketing activities with user growth and revenue objectives.
Creative Production & Channel Management Oversee creative production, content development, animation, and digital content execution across owned media channels. Manage social media channels including YouTube, Facebook, Tik. Tok, and other relevant digital platforms. Ensure content quality, consistency, and alignment with client’s brand positioning, investor education objectives, and business growth priorities.
Coordinate with growth, PR, product, and business teams to ensure content and creative initiatives support user acquisition, engagement, and retention. Manage related media booking activities, partner campaigns, and branded content initiatives where relevant. Build clear workflows, ownership, and performance standards across creative, content production, and social media teams.
Growth Marketing Drive user acquisition and retention initiatives to support company's growth targets. Optimize digital marketing channels, campaign funnels, conversion rates, CAC/CPA, and marketing ROI. Develop lifecycle marketing, CRM, retention, and engagement campaigns to improve user activity and long-term value.
Use data and performance insights to continuously improve campaign effectiveness and budget efficiency. PR, Brand & Communications Lead PR and communications strategy to strengthen client’s market positioning and brand credibility. Oversee integrated campaigns across social media, content, PR, KOL/KOC, partnerships, and digital platforms.
Leverage owned content assets and social channels to support brand awareness, investor education, user engagement, and business growth. Manage marketing and media booking activities related to listed companies and partner campaigns where relevant. Budget & Performance Management Manage and optimize an annual marketing budget Set clear KPIs for each marketing function and track performance against business goals.
Improve marketing efficiency and support the acceleration of annual growth targets. Provide regular reporting and strategic recommendations to the executive leadership team.
Requirements
Requirements Strong general marketing background across brand, campaign, PR, social media, content, digital, and partnerships. Solid growth foundation, with exposure to user acquisition, performance marketing, retention, CRM, or app/product marketing. Preferred experience in fintech, securities, digital banking, payment, wealthtech, or tech product/platform businesses.
Data-driven mindset with the ability to track funnel performance, CAC/CPA, conversion, retention, and ROI. Proven ability to manage cross-functional teams, work with senior stakeholders, and balance brand building with measurable business growth. Preferred Background Experience in fintech, securities, banking apps, payment platforms, e-wallets...
Track record of scaling user growth, improving activation/retention, or managing large-scale digital marketing campaigns. Experience managing both creative/content teams and growth/performance teams. Good understanding of retail investors, financial services users, or mass digital consumer behavior.