Senior Social Media Manager

We’re not looking for a “content scheduler.” We’re hiring an analytics-led Social Media Manager who can build a scalable content engine that drives: Reach Trust Conversions Your mandate is simple: Turn social media into a consistent growth channel—not just a content channel. You will work closely with: Growth Team Copywriters Designers & Video Editors Influencers / Creators Founders Marketing Team What You Will Own (KRAs)

1. Social Growth Engine (Core Ownership) Build and execute platform strategy across: Instagram YouTube (Long + Short Form) Other relevant platforms Own: Content calendar Posting cadence Distribution strategy You are responsible for: “How do we grow consistently every week?”
2. Content Performance System Identify: Winning formats Hooks Content themes Build: Repeatable content loops Scalable content frameworks Continuously: Test Iterate Optimize You are responsible for: “What content works and why?”
3. Creator & Influencer Engine Identify and onboard: 25K–150K follower creators Relevant talent partnerships Build: UGC pipeline Creator briefs Manage: Output quality Content consistency You are responsible for: “How do we generate high-quality content at scale?”
4. Persona-Led Content Strategy Translate: Male vs Female psychology Age segments (35–60) Into: Content themes Hooks Formats
5. Community & Engagement Drive: Comments Saves Shares Build: Active audience interaction Meaningful conversations You are responsible for: “Do people care enough to engage?”
6. Performance Analysis (CRITICAL) Track: Content-level performance Identify: Patterns Drop-offs Opportunities Turn insights into: New content ideas Better hooks Stronger formats
7. Social → Growth Integration Partner with Growth team to: Repurpose winning content into ads Align messaging across funnel You are responsible for: “How does social contribute to revenue?” KPIs (How You’ll Be Measured) Core Metrics: Follower Growth Rate Target: 8–12% MoM Engagement Rate Target: 5–8%+ Save & Share Rate (Critical) Indicates content depth & relatability Viral Content Ratio 15–30% of posts hitting 2–3x average reach Content Output Consistency 4–6 posts/week/platform UGC Volume 10–20 creator assets/week Social Contribution to Revenue Assisted conversions Retargeting performance Iteration Speed Testing cycles within 5–7 days Requirements What “Good” Looks Like Builds repeatable content systems & IPs Strong understanding of: Indian consumer behavior Platform algorithms Thinks in: Hooks Formats Distribution Obsessed with: Performance Speed Iteration What We Don’t Want “Posting managers” Aesthetic-first, performance-later mindset People who don’t look at data Low ownership, execution-only profiles Must-Have Skills Deep understanding of: Instagram YouTube Social algorithms Proven experience with: Influencer / UGC ecosystem D2C brands Bonus (Big Plus) Experience in: Health / Wellness category Strong understanding of: Consumer psychology Performance content Ability to: Translate organic content into ad creatives Final Note This is not a content role. This is a growth role disguised as social media. We’re looking for someone who can build a content engine that drives real business outcomes—not just engagement.