Assistant General Manager – Marketing

1. POSITION DETAILS Position title

• Assistant General Manager – Marketing Department -Sales & Marketing Division / unit -Corporate–Common Location -Bhilai, Chhattisgarh Reports to- General Manager – Sales & Marketing Team size (direct reports) 1–3 (to be built out)

1. ROLE BRIEF Role summary (1–2 lines) Own and grow the Blue. Lines brand pan-India and lead the launch of a new brand from the ground up — brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team.

Key responsibilities

1. Launch a new brand end-to-end — naming, logo, brand identity and asset creation, through to market kick-off
2. Brand strategy and pan-India brand building for Blue. Lines
3. Digital marketing — website, social, SEO/SEM, performance campaigns, lead generation
4. Product marketing and collateral — catalogues, datasheets, new-product launches
5. Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management Skill 1 — Technical Digital & performance marketing Skill 2 — Domain Brand building & new-brand launch (from scratch) Skill 3 — Behavioural Marketing communication & storytelling Top KRAs (optional)
6. Brand awareness / recall growth in target markets
7. Qualified-lead volume and cost-per-lead
8. CANDIDATE SPECIFICATION (→ feeds the agency JD) Qualification — Must-have MBA / PGDM in Marketing (full-time preferred) Qualification — Good-to-have Technical/engineering graduation; digital-marketing certifications (Google / Meta / Hub. Spot) Experience (years + industry) 10–15 years in marketing within a B2B manufacturing company Must-have screening filters 1. 10–15 years marketing in a B2B manufacturing company
9. Has launched at least one brand from scratch — naming, logo/identity, assets, go-to-market
10. Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile)
11. Team-leadership experience Good-to-have Building-materials background (steel, pipes, TMT, cement, tiles, sanitaryware, electricals); experience taking a brand into a distribution/retail model VGIPL – Candidate Requisition Form (CRF) | AGM Marketing | Page 2 Language(s) English, Hindi Age range (optional) No specific preference Relocation / travel Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions