Job description
核心职责 Key Responsibilities 1. 社交媒体策略与执行
- Social Media Strategy & Execution 制定并实施基于数据的社交媒体策略，针对处方药受众（患者 /HCPs ）覆盖多平台（ 如抖音 、小红书、 微博、微信、 专业医疗论坛）。 主导 KOL/KOC 合作：识别、签约并管理与医疗领域影响者的合作，共同创作合 规 、教育性强且具有吸引力的内容。 监督内容 / 话题策划，确保符合医学、法律和合 规 （ MLR ）审核流程。 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。 Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Red note , Weibo, WeChat, and professional forums) . Lead KOL/KOC collaboration: Identify , onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content . Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes . Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content) . 2. 合 规 与商业敏锐度
- Compliance & Business Acumen 严格遵守医药广告法规（如中国《药品管理法》、 临床 指南），确保所有内容合 规 。 严格遵守公司的相关规定， 确保零合 规 事件。 将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。 监测行业趋势和 竞品 动态，识别机会与风险。 Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards . Strictly adhere to company regulations to ensure zero compliance incidents. Translate complex medical information into accessible, patient-friendly content without compromising accuracy . Monitor industry trends and competitor activities to identify opportunities and risks . 3. 绩效管理与责任感
- Performance & Accountability 设定 KPI （ 触达、浏览、 互动 等 ）并定期分析数据以优化策略。 跨团队协作（医学事务、 合 规 法 务 、 企业沟通、 BU 等 ），确保社交媒体目标与业务目标一致。 快速应对危机或错误信息。 Define KPIs ( Reach , view, interaction, etc. ) and regularly analyze performance to refine strategies . Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc. ) to align social media efforts with business goals . Manage crises or misinformation swiftly . 4. 创新与适应力
- Innovation & Adaptability 尝试新兴形式（如医生直播问答、互动工具）以提升用户参与。 根据平台更新、法规变化或用户行为调整策略。 Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement . Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior . 任职要求 Qualifications 经验 : 3 年以上社交媒体运营经验，医药 / 医疗行业或强监管领域优先。 具备 KOL/KOC 管理及医疗健康内容创作经验。 熟悉处方药商业模式（如 电商 、互联网医院 等 ）。 技能 : 精通国内外社交媒体生态（如微信、 抖音 等 ）。 较强的商业意识，能 平衡教育 目标与商业需求。 熟练使用分析工具及合 规 流程。 品质 : 责任心强、注重细节、恪守合 规 与职业道德。 适应快节奏和不确定性，主动性强。 Experience: 3 + years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries . Proven track record in KOL/KOC management and content creation for medical/health topics . Familiarity with prescription drug business models (e.g., E C , internet HP, etc. ) . Skills: Deep understanding of social media ecosystems (China + global platforms) . Strong business sense; ability to balance educational goals with commercial objectives . Fluent in analytics tools and compliance workflows . Mindset: Accountable, detail-oriented, and ethical with a commitment to compliance . Agile and proactive in a fast-paced, ambiguous environment . 为什么加入我们？ Why Join Us ? 通过推动数字医疗普及，改善患者生活。 站在医药与数字创新的交叉领域。 具有竞争力的职业发展机会及协作文化。
- Impact lives by advancing digital healthcare literacy .
- Work at the intersection of cutting-edge pharma and digital innovation .
- Competitive professional growth and a collaborative culture . Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research