Job description
Write high-impact content for: Website (product pages, banners, collections) Social media (Instagram, LinkedIn, etc.) WhatsApp & Email flows (doctor and customer communication) Performance ads (Meta, Google) Blog articles (SEO + topical) Collaborate with marketing, design, and product teams to align messaging with brand goals Ensure consistency in tone, voice, and messaging across platforms Conduct keyword research, competitor benchmarking, and content gap analysis Edit and proofread all content for grammar, clarity, and brand alignment Stay up-to-date with digital trends, skincare/dermatology terms, and audience behavior Requirements 1–3 years of experience in digital content writing (D2C, beauty, health, or wellness preferred) Strong command over English, brand voice, and persuasive copywriting Familiarity with SEO best practices, keywords, and basic on-page optimization Ability to adapt tone across formats — from educational blogs to quirky reels copy Portfolio showcasing diverse writing formats (blogs, ads, product copy, social posts)