Job description
The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product. Job Description: Role Overview We are looking for a Senior Branding Designer who thinks in systems and executes with precision.
You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.
Key Responsibilities
- Brand Identity & Systems
- Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration
- Develop brand guidelines and design toolkits that other teams can use without breaking the system
- Translate brand positioning and strategy into compelling visual identity
- Own design quality from early concepting through to final delivery
- Collaboration & Presentation
- Work closely with Creative leads to align brand expression with strategy
- Present work clearly and confidently to internal stakeholders and clients – Articulate the thinking behind every creative decision
- Contribute to pitches and new business presentations, often under tight timelines
- Mentor junior designers and provide clear, actionable feedback.
- AI-Powered Creation
- Use AI tools to accelerate ideation and visual exploration: – Midjourney, Adobe Firefly, Magnific
- Speed, Quality & Scale
- Manage multiple projects simultaneously without losing quality
- Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA
- Adapt brand systems for bilingual English/Arabic applications Required Skills Software
- Adobe Illustrator
- Adobe Photoshop
- Adobe In. Design
- Figma AI Tools
- Midjourney / Adobe Firefly
- Magnific / Topaz for image enhancement Experience Profile
- 5–7 years in branding and visual identity design
- Agency experience
- Portfolio demonstrating identity systems built from scratch or significantly evolved
- GCC / Saudi market understanding Personality & Mindset
- Thinks in systems, executes with precision
- Curious about AI and actively integrates new tools into workflow
- Strong visual taste and cultural awareness
- Reliable and self-driven under deadline pressure Location: Cairo Brand: Dentsu Time Type: Full time Contract Type: Permanent