Digital Media Associate (with experience in Luxury Real Estates)

Job Title: Digital Media Associate (with experience in Luxury Real Estates) Location: Lagos, Nigeria Reports to: VP, Sales & Digital Industry: Luxury Real Estate Role Overview: The Digital Media Associate will manage the real estate’s digital presence by creating high-quality content, executing social media strategies, and ensuring consistent communication across all digital platforms.

The ideal candidate is a creative storyteller with a strong understanding of luxury branding, real estate marketing, and online audience engagement. This role plays a key part in building brand visibility and generating leads for the company’s premium property offerings.

Key Responsibilities

Content Creation & Management ● Produce high-quality written, visual, and video content tailored to each platform (Instagram, Facebook, LinkedIn, Twitter/X, YouTube). ● Curate, manage, and grow the Rel Estate’s social media pages. ● Capture on-site content at properties, open houses, inspections, estate tours, and events.

● Ensure all visuals and messaging align with the company's luxury brand identity, tone, and style guidelines. ● Create compelling lifestyle-driven content that highlights architecture, interior design, community features, and luxury living. Strategy & Execution ● Develop, implement, and manage social media strategies that enhance brand awareness and drive lead generation.

● Prepare content calendars, campaign plans, and rollout schedules in collaboration with the VP, Sales & Digital. ● Oversee the approval workflow for all content and campaigns. ● Identify content gaps and recommend new ideas based on industry trends, market behavior, and audience insights. Community Management ● Respond promptly and professionally to direct messages, inquiries, and comments across all platforms.

● Support the sales team in tracking and nurturing digital leads. Analytics & Reporting ● Monitor and analyze social media performance and campaign results. ● Provide monthly analytics reports and post-campaign analysis with actionable insights. ● Maintain a deep understanding of social metrics, audience behavior, and platform algorithms.

Digital Advertising ● Plan and execute Meta Ads campaigns with precise audience targeting and optimization. ● Promote property listings, events, brand activities, and special campaigns using paid media. ● Work toward contributing at least 10% of monthly sales through digital media activities. Events & On-Ground Content Duties ● Attend property tours, open houses, and the company's events to document and create real-time content.

● Support the Digital & Sales team during launch events, exhibitions, and estate viewings. Market & Brand Alignment ● Stay updated with real estate marketing trends, platform changes, and best practices. ● Monitor competitor activity and general market trends in Lagos’s luxury property segment. Method of Application Interested and qualified candidates should send their CVs to recruitment@stresertintegrated.

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