Job description
亮点 / Highlights:
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Rapidly growing overseas business with high ownership and impact in Qatar.
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Comprehensive exposure to the full food delivery business model, with room to drive meaningful growth through structured campaign operations.
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Supportive, learning-oriented team environment that values practical results and professional development.
岗位职责 / Duties:
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Lead the planning and operation of the platform’s always-on marketing calendar, covering both brand and category initiatives; own end-to-end execution including campaign setup, onsite placements, and performance optimization to drive order growth.
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Independently design campaign strategies and collaborate with Commercial/Merchant (Supply) and Marketing teams to amplify brand voice, acquire new users, and improve conversion.
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Continuously optimize promotion and incentive structures (platform-funded and merchant-funded) to improve conversion efficiency and overall order growth, with strong focus on ROI and unit economics.
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Participate in and drive execution of platform-level mega-sales and seasonal campaigns in Qatar (e.g., Ramadan, Eid, Qatar National Day). Support theme definition and objective breakdown; co-design local mechanics and resource plans (subsidies, merchant supply, fulfillment readiness, communication rhythm) and ensure smooth implementation to hit peak order targets.
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Leverage strong local market understanding and user insights to identify growth opportunities; build operating rhythms and reusable playbooks for different segments/scenarios, accumulating long-term user and market learnings.
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Track campaign performance with strong analytical rigor; run timely iterations and post-campaign reviews to ensure targets are met.
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Work efficiently across functions (Marketing, Commercial/Merchants, Delivery/Operations, Product) and be accountable for campaign results.