Senior Programmatic Lead

We have a SUPER exciting opportunity for a Senior Programmatic Lead to join a Mar. Tech platform, specializing in acquisition and engagement content for i. Gaming operators! In this role, you will be playing a key part in driving global expansion by developing and leading the operations and delivery teams to meet client's needs.

You will be reporting directly to the CEO/COO. The role can be based in London on a hybrid basis, or on a fully remote basis. offering a salary of up to £80K + bonus . Role & Responsibilities Full ownership of the programmatic strategy, covering inventory sourcing, bidding, audience activation and optimisation Performance delivery across display, video, native, CTV and emerging channels Set and track KPIs including CPA, ROAS, FTD, LTV and overall media efficiency Ensure that commercial and client targets are met Act as the senior stakeholder for the proprietary DSP and DMP, guiding roadmap priorities with engineering and product teams Outline requirements for bidding logic, audience modelling, measurement, attribution and reporting Manage integrations with SSPs, data providers, verification tools and clean rooms Ensure platform scalability, stability and top-tier buying capability Take ownership of audience strategy across first, second and third-party data Take ownership of segmentation, modelling and lookalike strategy development Ensure compliance with GDPR, UK GDPR guidelines and emerging privacy rules Advocate for privacy-safe alternatives to cookies and identifiers Lead and coach programmatic traders and analysts Act as the go-to senior expert for commercial, client services and leadership teams Liaise with internal sales and account teams on enterprise and strategic accounts Represent the company in senior client meetings and partner negotiations Embed brand safety, fraud prevention and inventory quality controls platform-wide Keep abreast with regulatory, industry and platform developments affecting programmatic trading Education, Skills and Experience 7+ years of experience in programmatic media with a few years as a team lead Hands-on experience in DSP trading, audience activation and in owning or influencing proprietary DSP and/or DMP Knowledgeable in RTB, SSPs, supply-path optimisation, and auction mechanics Strong data and analytics skills Previous experience in client facing roles Previous experience in SaaS adtech or building platforms for clients is a plus Comfortable working with APIs, data pipelines and platform architecture Commercial mindset with good strategic judgement Target driven with keen eye for detail Willingness to travel to industry conferences and events About this role Salary of up to £80K + bonus Hybrid based in London or fully remote Opportunity to attend conferences and events Supportive team culture Please, apply with your detailed CV in English.

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