Job description
- Brand Strategy
- Support line manger to develop the core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP).
- Develop and steward the comprehensive Brand Visual Identity Guideline, ensuring all creative outputs are on-brand and premium.
- Creative Campaign & Asset Development
- Conceive and lead the development of the campaign "big idea" and all associated creative assets, including: o Local ATL campaigns across all media. o Core digital assets for key launches and brand moments. o Creative assets for product innovations and limited editions. o Ensure all creative is tailored to market specifications while upholding global brand prestige.
- Owned & Influenced Channels Strategy
- Develop the social media content strategy and calendar for owned channels (e.g., Instagram, Xiaohongshu /Red Note).
- Establish social media guidelines to elevate content quality and brand perception.
- Architect the brand's influencer collaboration program and strategic sponsorship partnership
- Operational Excellence & Market Collaboration
- Lead the development of the integrated Brand Playbook, providing clear guidelines from ATL to BTL for market teams.
- Serve as the key liaison for Market companies (China, HK, SG, MY, TW, GTR), partnering with Insights team to translate local consumer insight into actionable creative needs.
- Manage and nurture relationships with creative agencies and strategic partners to deliver best-in-class work. Job Posting End Date: Target Hire Date : 2025-11-17 Target End Date :