Manager, Brand Gaming

Develop and execute marketing strategies to attract gaming customers (mass, premium, and VIP segments) to the property. Strategise and implement campaigns aimed at non-carded (non-member) audiences to drive visitation to the gaming floor. Develop compelling brand messaging, promotions, and property experiences that entice trial and first-time play.

Coordinate with events, digital, OOH, and PR to create noise and visibility among prospective gaming customers. Design conversion strategies and “moments” that encourage sign-up to Solaire Rewards (e.g. welcome offers, trial plays, experiential activations) working in conjunction with Casino Marketing. Track conversion funnel from awareness to visitation to sign-up, ensuring each stage is well supported and optimised.

Lead branding, marketing, and communication efforts for new gaming products (slots, tables, ETGs, themed zones, etc.) Ensure new product launches are backed by clear value propositions, strong visuals, and tactical support to drive curiosity and traffics. Partner with Gaming Ops to shape customer-facing product experiences.

Develop campaigns to attract regional high-potential markets (e.g. Korea, Taiwan, Malaysia, Singapore, Vietnam) to the property. Coordinate with regional travel agencies and partners to build presence and create interest before the customer steps into the property. Tailor messaging and incentives to market-specific behaviours in collaboration with Casino Marketing Work closely with Digital, Marketing Services, PR and Events to maximise impact of acquisition campaigns.

Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling). Measure the effectiveness of campaigns through visitation, sign-up rates, and cost-per-acquisition. Optimise strategies based on performance and market response.

Requirements

Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives. Excellent communication (both written and oral) and interpersonal skills. Strong decision making and critical problem solving skills. Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.

Must be results and solutions