Job description
You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best practices from day one. This is a consumer-facing product role for someone who lives in creative workflows and can move fast with imperfect data.
You'll own strategy, user research, experimentation, and launches across a fast-moving surface. If you want a mature product to optimize rather than a fast-growing one to shape, this isn't it. What You'll Own
- Define and execute end-to-end product strategy, translating user insight into AI-driven creative features.
- Launch and iterate on pro-level photo and video tools, growing active users.
- Deepen engagement through new features and agentic tools.
- Lead cross-functional sprints, balance trade-offs, and keep a clear roadmap.
- Run user research with professional creators to validate ideas and tune engagement loops.
- Establish A/B testing and analytics, and partner on go-to-market for launches. First 90 Days One way the first 90 could unfold.
- Days 1–30 — Immerse & Diagnose: Learn the product, the creators, and where activation and engagement break down.
- Days 30–60 — Ship & Validate: Launch or iterate a pro tool and move an activation or engagement metric.
- Days 60–90 — Scale & Systemize: Set the experimentation and analytics cadence and a clear roadmap. What You Bring - 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
- Deep expertise in photo/video workflows and UI/UX prototyping.
- Strong analytics: defining metrics, building funnels, and iterating on retention.
- An excellent communicator with high agency in ambiguous environments.
- A passion for AI and integrating generative and automation tech into a roadmap.
Nice to Have
- Experience building or growing products for creative professionals.
- Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
- Experience on AI-native products or in fast-moving startups. About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.