Job description
Job Title: Assistant Brand Manager – Vaseline Social Work Location: Mumbai HO WHAT’S THE OPPORTUNITY : Vaseline is Unilever’s largest Skin Care brand globally . In India too, we are the No. 1 Body Care brand, on great momentum — recently crossing the coveted INR 1000 Cr turnover milestone to join HUL’s elite brands. Yet despite this scale and momentum, we are only scratching the surface of opportunity, with <10% annual penetration.
We are looking for an experienced Social and AI-first marketer to lead the Social and AI / AEO transformation of Vaseline in India. This is not a role to manage social channels. We want a consumer, culture and platform obsessed brand builder to help Vaseline win on Social and AI — shaping what people see, search, share and say, and making it India's most talked-about and culturally relevant skincare brand.
You will shape how Vaseline shows up in culture, communities and conversations . You will craft the brand’s social strategy, define its social tone of voice, identify emerging consumer, cultural and platform trends, build platform-native content ecosystems, and create breakthrough social and collab activations that Gen Z and young millennials want to engage with, share, remix and talk about.
You will own both Brand Say and Others Say and lead the brand’s AEO / GEO (Answer / Generative Engine Optimization) charters - ensuring Vaseline wins across consumers’ minds, feeds and searches. PROFILE REQUIREMENT – WHO ARE WE LOOKING FOR 5-7 years of experience in leading brand and social media marketing Led social strategy, content strategy and activations for a brand – not just ran a calendar Curious, entrepreneurial, ownership mindset; obsessed with internet culture and communities; comfortable with creative strategy and data; measures success by outcomes, not vanity metrics Bonus: AEO / GEO (Answer / Generative Engine Optimization)