Steps AI- Digital Marketing executive

Summary: We are seeking a dynamic and detail-oriented Digital Marketing Executive to join our innovative team at Steps AI, a forward-thinking technology company at the forefront of AI-driven solutions. As a Fresher, you will play a pivotal role in shaping and executing digital marketing strategies that drive brand awareness, customer acquisition, and engagement across multiple online platforms.

This role offers a unique opportunity to work with cutting-edge technology and contribute to high-impact campaigns in a fast-paced, data-driven environment. You will collaborate with cross-functional teams to develop compelling content, manage digital advertising, analyze campaign performance, and optimize marketing efforts using industry-leading tools.

This position is ideal for a recent graduate or early-career professional passionate about digital marketing, technology, and data analytics, eager to grow in a role that combines creativity with strategic thinking.

Responsibilities

Develop and implement digital marketing strategies across social media, email, SEO, and paid advertising channels. Create and curate engaging content for websites, blogs, social media platforms, and email campaigns. Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI. Monitor, analyze, and report on key performance metrics using tools like Google Analytics, Meta Insights, and CRM platforms.

Assist in building and maintaining SEO-friendly website content to improve organic search visibility. Collaborate with the product and design teams to align marketing messaging with product launches and updates. Stay updated on digital marketing trends, algorithm changes, and emerging technologies in the AI and tech space.

Support lead generation initiatives through targeted digital campaigns and conversion rate optimization. Participate in market research and competitive analysis to inform marketing strategies.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field. Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing. Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp, and Canva.

Basic knowledge of content management systems (CMS) and HTML/CSS is a plus. Excellent written and verbal communication skills with a creative flair for storytelling. Analytical mindset with the ability to interpret data and translate insights into actionable strategies. Self-motivated, organized, and able to manage multiple tasks in a fast-paced environment.

Willingness to learn and adapt to new technologies, especially in the AI and software development space. Open to feedback and collaborative team environments.

Preferred Qualifications

Experience with AI-powered marketing tools or platforms. Portfolio or academic projects showcasing content creation, campaign management, or digital analytics. Familiarity with CRM systems and marketing automation tools.