Growth and Performance Copywriter

ROLE SUMMARY

We’re looking for a performance-first copywriter, not a “brand writer.” Your job is simple: Write copy that converts, lowers CAC, and scales revenue You will work closely with:

• Growth team
• Creative team
• Founders WHAT YOU WILL OWN (KRAs)

1. Ad Copy That Converts Write:

• Hooks (primary focus)
• Primary text
• Headlines For:
• Meta Ads
• Google Ads
• YouTube
• Email/Whatsapp Output:
• 30–50 copy variations/week

1. Creative Testing Engine Generate:

• Multiple angles per personas Continuously:
• Test
• Iterate
• Kill weak copy You are responsible for: “What messaging is working and why”

1. Persona-Led Messaging Translate:

• Male vs Female psychology
• Pain vs aspiration Into:
• Hooks
• Scripts
• Landing page copy

1. Funnel Copy Optimization Improve:

• CTR (ads)
• CVR (landing pages)

1. UGC Script Writing

• Write:
• 10–15 scripts/week
• For:
• Influencers
• UGC creators

1. Performance Analysis (CRITICAL) Analyze:

• Which hooks work
• Which messaging fails Turn insights into:
• New copy KPIs (HOW YOU’LL BE MEASURED) Core Metrics

1. CTR (Click Through Rate)

• Target: +20–40% improvement over baseline

1. CAC Impact

• Contribution to: Lower CAC via better creatives

1. Winning Hook Rate

• Target: 20–30% winning rate

1. Creative Output Velocity

• 30–50 copy variations/week

1. Conversion Rate (Landing Page)

• Improvement in CVR via copy

1. Testing Speed

• Time taken: Target:< 5 days cycle Requirements WHAT “GOOD” LOOKS LIKE
• Writes hooks that stop scroll
• Understands:
• Pain psychology
• Indian consumer nuance
• Thinks in:
• Angles
• Variations
• Not attached to ideas MUST HAVE SKILLS
• Strong understanding of:
• Meta ads
• D2C funnels
• Experience with:
• UGC scripts
• Performance marketing BONUS (BIG PLUS)
• Experience in:
• Health / wellness category
• Understanding of:
• Pain psychology
• Ability to:
• Read ad performance data COMPENSATION
• Competitive (based on experience)
• Performance-linked incentives (recommended) FINAL NOTE (THIS IS IMPORTANT) Driving business outcomes through words