Job description
Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!
Overview
The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
Responsibilities
Customer
- Deliver on volume and profitability objective by brand
- Ensure compliance to Corporate Brand Strategies
- Increase the quality/quantity of accepted innovative business building proposals o Understand best practices o Apply comprehensive market, product and consumer information to generate brand and volume building activities
- Increase number of accounts where we are considered trusted advisor: o Become part of customers planning process o Obtain preferred supplier status (right of first refusal) o Understand and deliver on account’s goals, strategies and opportunities
- Set goals, measure, evaluate and adapt to changes
- Meet and exceed customer expectation on fundamental business needs Organizational
- Identify and adopt key account management best practices beyond customer and industry
- Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
- Develop preferred supplier status with accounts by participating in the accounts planning process
- Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
- Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
- Recommend suitable account specific brand and volume mix targets
- Oversee account performance and implement corrective business building actions
- Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
- Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
- Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
- Engage in relationship building activities with buyer for all key accounts KPI’s
- Weekly Pre-plans and Recaps
- Achieve monthly KPI Goals
- Communicate and Manage Targets through Local Team
- Work with Allied Beverage Group Sales Reps & Managers on key priorities o Weekly check-in on targets – Business Reviews and opportunity discussions o Sales Rep ride-withs o Field & Key Account Manager ride-withs o Presenting updates at weekly team meetings o Attend events
- Responsibility for Core list of Off & On Premise accounts o Plan & Prepare Account/Activities o Account Business Reviews o Activate PRUSA Marketing Programs o Execute Retail Controllables and Brand Standards at L3F o Account audits o Assess and implement account needs o Consumer Sampling o Staff Education o Digital Posts