Meituan

Head of Marketing

Meituan

迪拜Posted Feb 12, 2026

Job description

亮点 / Highlights: Gain hands-on exposure to global markets and complex business environments, offering strong long-term growth potential into regional or global leadership roles.

岗位职责 / Duties: 1.Develop and execute the annual marketing plan for Keeta, aligning closely with business objectives and defining core strategies to drive growth. 2.Conduct in-depth analysis of the competitive landscape, user needs, and local market dynamics—including cultural nuances, festivals, consumer habits, and offline scenarios—and translate insights into actionable marketing strategies. 3.Collaborate effectively with cross-functional teams, including Consumer and Business stakeholders, to align on integrated marketing initiatives. 4.Lead, mentor, and develop the marketing team, fostering a positive and high-performance culture while ensuring alignment with business goals.