Job description
E-commerce Content Executive Department: Market Place and Quick Commerce Reports to: VP, Market place and Quick Commerce Location: Hyderabad Job Responsibilities:
- Upload listing content (titles, descriptions, images, attributes) for new SKU launches across Amazon, Flipkart, Meesho, Myntra, and Nykaa, ensuring platform-compliant content from day one.
- Revamp product images and descriptions on an ongoing basis to improve discoverability and organic search rank.
- Drive ratings & review seeding programs to build and maintain a strong review base (target rating ≥ 4.0).
- Build and maintain Enhanced A+ Content / Rich PDP content — comparison charts, infographics, usage guides, lifestyle imagery — to lift conversion rate.
- Prepare event-ready content (banners, hero images, event-specific copy) ahead of major sale events.
- Run periodic content audits (image count, A+ coverage, title/description compliance) and prioritize fixes by traffic or revenue impact.
- Track backend search-term performance and organic keyword rank movement; refresh content based on findings.
- Benchmark competitor listings (content, imagery, ratings) to identify gaps.
- Run A/B tests on titles, images, and A+ modules to identify the best-converting content.
- Identify content-driven return reasons (unclear usage, mismatched expectations) and update PDPs to reduce them.
- Maintain a content style guide so tone, imagery, and messaging stay consistent across all platforms.
- Monitor and respond to reviews/Q&A, and flag recurring product feedback themes to the brand team.
Requirements
- 2–4 years of experience in e-commerce content/catalog management, preferably within Beauty & Personal Care (BPC) — haircare, skincare, or Ayurvedic/wellness categories.
- Hands-on experience managing listings on Amazon Seller Central, Flipkart Seller Hub, Meesho Supplier Panel, Myntra Partner Portal, and/or Nykaa's seller platform.
- Strong understanding of marketplace SEO — keyword research, indexing, backend search terms.
- Working knowledge of A+ Content/EBC modules and rich media guidelines per platform.
- Basic proficiency in Photoshop/Canva to brief or make quick content edits.
- Proficiency in Excel/Google Sheets for tracking content compliance and performance.
- Strong attention to detail and an ownership mindset — comfortable managing multiple SKUs and platforms simultaneously.
- Ability to coordinate with cross-functional teams (design, marketing, supply chain, category managers) to get content live on time.
- Comfortable working in a fast-paced, deadline-driven D2C/startup environment.