Job description
Job Description: Global Marketing Communications Product Strategist (Maternity cover for 1 year) 🌎ESAB Corporation , founded in 1904, is a global leader in connected fabrication technology and gas control solutions. Through innovative products, workflow solutions, and the ESAB Business Excellence system, we are shaping the world we imagine™.
We are looking for a Global Mar. Com Product Strategist to join our Global Marketing Communications team. Reporting to the Global Product Launch Director, this role plays a key part in driving the successful global launch of new products and services. The position combines marketing strategy, project/program management, and cross-functional collaboration, ensuring launches are strategically positioned and executed seamlessly across regions.
Key responsibilities
- Lead and drive all aspects of global product launches, including go-to-market strategy and execution
- Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams
- Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities
- Develop strong marketing strategies and value proposition messaging for assigned product lines
- Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic
- Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels
- Lead development of creative concepts, visuals, and messaging with internal and external creative resources
- Support lead nurturing and marketing automation initiatives
- Evaluate customer journeys and key touchpoints to improve user experience and conversion
- Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies Qualifications & experience:
- 4+ years in marketing or marketing communications
- Experience developing integrated marketing strategies (digital + traditional)
- Relevant degree in communications, marketing, advertising, sales, or project management
- Fluent English language knowledge
- Strong project/program management skills
- Experience working with agencies or internal marketing teams on large projects
- Knowledge of marketing research methods (VOC, surveys, etc.)
- Budget management experience
- Experience with digital marketing, social media, and video production
- Comfortable in fast-paced, changing environments
- Welding knowledge is a plus Key competencies:
- Strong cross-functional collaboration skills
- Creative problem-solving mindset
- Highly organized with strong attention to detail
- Self-driven, proactive, and able to work independently
- Energetic, positive, and team-oriented
- Passion for marketing, sales, and digital innovation Additional information:
- Travel required: up to 20%
- Opportunity to develop leadership skills, industry knowledge, and advanced marketing capabilities Shape Your Future with Us! 🚀 #LI-Hybrid #Open. Job #Mar. Com #Katowice