Job description
Role & responsibilities Strategy Development & Execution: Develop and implement comprehensive digital marketing strategies for properties and services, aligning with business objectives. Campaign Management: Oversee and manage digital marketing campaigns across various platforms, including social media, email, and paid advertising (PPC, display, video).
Lead Generation: Implement strategies to generate leads from potential buyers and sellers. Market Analysis: Conduct market research and analyse trends to identify new opportunities and target audiences. Performance Optimization: Monitor campaign performance, analyse data using web analytics tools, and make data-driven recommendations for optimization.
Budget Management: Manage the marketing budget efficiently and ensure cost-per-lead (CPL) targets are met. Team & Vendor Leadership: Lead and mentor a team of marketing professionals and manage relationships with external agencies and vendors. Content & Brand Consistency: Ensure consistent brand messaging and content quality across all digital channels.
Website & CRM Integration: Oversee the website's user experience and ensure seamless integration with CRM systems for lead nurturing.
Requirements
Key Skills & Qualifications Real Estate Expertise: Strong understanding of the real estate market and its digital marketing landscape. Digital Marketing Proficiency: Expertise in SEO, SEM, social media marketing (Meta Ads), PPC, and display/video campaigns. Analytical Skills: Ability to analyse data using tools like Google Analytics and Meta Business Manager to identify trends and optimize performance.
Leadership & Communication: Strong leadership, team management, and interpersonal communication skills. Project Management: Proven ability to manage projects, budgets, and external vendor relationships.
Qualifications
Typically requires a Bachelor's degree in Marketing, Business, or a related field, with 5+ years of experience in digital marketing within the real estate sector. Key Objectives Increase Brand Awareness: Enhance the company's and its properties' online visibility and reputation. Drive Customer Acquisition: Generate a strong pipeline of qualified leads for sales teams.
Enhance Engagement: Increase user engagement with properties and services through compelling digital content and campaigns. Achieve Marketing ROI: Ensure marketing efforts deliver a positive return on investment.
Benefits
Insurance Bonus Incentives PF