Job description
Our Client is a leading NGO based in Lekki, Lagos. They are seeking to hire a Brand/Corp Comms Mgr who will partner with the Head of Communications to activate and manage all aspects of Brand building/ PR Housekeeping, internally and externally. Brand Strategy and Execution Work with the Head, Communications (HC) in crafting and implementing Brand strategies/initiatives to achieve the vision, plans, and objectives of the organization
- Plug identified Brand Communications and PR gaps in the organization.
- Create and service channels to showcase our timeless values, our impact, and events and occurrences we want the world to know.
- Coordinate the implementation of agreed Brand Activation programs to enhance the reputation of the organizational brand and its sub-brands.
- Support the comms team with Classic/Evergreen organisation content to drive visibility.
- Focus on the good that the organisation is doing i.e lives changed, socio- economic testimonies and propose channels oustside the usual through which they can be mined to build our reputation.
- Support the amplification of our impact entities. Public Relations and Corporate Communications.
- Work with HOC to evolve a PR strategy for the organisation, its subsidiaries.
- Implement said strategies to achieve defined objectives (Media pitches, release writing, event mgt, follow-up on features, etc)
- Work on press and media relations with a view to forging meaningful relationships that align with the objectives of the organisation.
- Pitch and secure relevant quarterly media features on local/regional/international platforms
- Maintain the public relations function of the organisation, establishing and maintaining active relationships with the media outside the organisation
- Work with the team lead to develop and manage the annual PR communications/publicity budget.
- Crisis mgt: Put steps in place to avert incidents that can impact the organisation’s brand negatively, and in the event that they happen, have a plan in place to Address them.
- Create PR events/initiatives and key into existing events.
- Ensure brand alignment and compliance, in culture, in touchpoints, and across board in expressions.
- Work with HR to develop the employer branding image. Brand Alignment and Compliance
- Ensure a wide understanding and awareness of the brand standards.
- Enforce brand standards across touchpoints and flag defaults that will impact us across expressions, engaging with stakeholders to this end.
- Ensuring brand integrity in all areas. Content Generation
- Work with the Head of Comms to produce and repurpose timeless on-brand content for distribution through our flagship information channels and platforms.
- Manage the core organisation’s brand’s audio-visual assets and ensure they are on brand and up to date across platforms ( such as website, brochures, signages, theme songs).
- Project manage all corporate/brand shoots/recordings/edits, repurposing for different scenarios.
Requirements
- First degree from a reputable university with a minimum of 2:1
- Post-Graduate degree in Communications, Journalism, International Relations/Public Affairs, Journalism, or other related disciplines is advantageous
- Minimum of 7 years’ experience in Brand Mgt, Communications role
- Track record working on and directly responsible for Brand Strategy and Execution.
- Experience working with a high-performance cross-functional team in a Brand marketing/communications/publicity in a managerial capacity.
- Experience working with and enforcing Brand Guidelines
- Experience working with multimedia, social media, web design, graphics, and other communications/publicity management teams
- Experience working with a production team.
- Experience working with media (press) stakeholders