Digital Marketing Intern

Summary: We are seeking a results-driven Meta Ads Specialist to manage and optimize our digital advertising campaigns across Facebook and Instagram. This role is pivotal in driving high-quality leads for our German language courses, both online and offline, leveraging our hybrid LMS platform and established offline campus.

You’ll be responsible for end-to-end campaign management, from strategy and creative collaboration to performance analysis and optimization. The ideal candidate will have hands-on experience with Meta Ads Manager, a data-driven mindset, and a passion for education technology. This is a unique opportunity to work on real campaigns with a growing brand, receive direct mentorship from the founder, and potentially transition into a full-time role based on performance.

Responsibilities

Create, manage, and optimize Meta Ad campaigns (Facebook + Instagram) for lead generation Conduct A/B tests on ad creatives, copy, audiences, and placements to improve performance Build retargeting and lookalike audiences using existing user data Monitor campaigns daily—pause underperforming ads, scale high-performing ones Set up and optimize Meta Lead Forms with qualifying questions to improve lead quality Track and report weekly: ad spend, leads generated, cost per lead (CPL), and actionable recommendations Collaborate with the video editor to develop high-converting ad creatives Requirements Requirements: Proven hands-on experience with Meta Ads Manager (practical, not theoretical) Strong understanding of key metrics: CPL, CTR, CPC, and campaign objectives At least one completed real lead generation campaign using Meta Ads Basic proficiency in Canva for creating ad variations Analytical mindset with the ability to interpret data and make strategic decisions Based in Hyderabad or willing to work on-site (Preferred) Experience with Google Ads, Many.

Chat, or WhatsApp Business API (Preferred) Background in education, Ed. Tech, or language learning advertising