Job description
The Consumer Marketing & Insights Director is the division’s revenue strategist and single authority on the fan. This role is the division’s strategic partner to BI — turning fan data into the division’s complete picture of who our fans are, how they behave, and where revenue is being left on the table. This role is responsible for translating insights into strategy: the promotions, campaigns, and audience recommendations that tell the division exactly what to activate to close the gap and hit the goal.
The primary day-to-day responsibility is partnering with BI to track pacing toward our single game ticketing budget and other revenue verticals and ensuring the division always knows where it stands and what it needs to do next.