Job description
We are looking for a Zoho CRM Specialist who can manage, customize, and optimize our CRM ecosystem to drive customer engagement, retention, and operational efficiency. This role requires a mix of CRM expertise, automation skills, and basic coding knowledge to build scalable systems and improve overall performance.
Key Responsibilities
Manage and maintain Zoho CRM, ensuring accurate data, pipeline visibility, and smooth operations Design and execute targeted campaigns using Zoho Campaigns and Zoho Marketing Automation Build and optimize workflows, blueprints, and automation using Deluge Develop and manage integrations with internal and third-party tools via APIs and webhooks Create customer segmentation strategies for lifecycle marketing (lead nurturing, retention, re-engagement) Generate reports and dashboards using Zoho Analytics to track campaign and sales performance Ensure CRM data hygiene, deduplication, and compliance with data privacy standards Collaborate with sales, marketing, and tech teams to improve CRM usage and efficiency Requirements Hands-on experience with Zoho CRM and the Zoho ecosystem Strong knowledge of Deluge (mandatory) Working knowledge of: SQL JavaScript or Python Experience with API integrations, webhooks, and automation tools (Zoho Flow, Zapier, etc.)
Strong analytical skills with Excel / reporting tools Bachelor’s degree in Marketing, Business, IT, or related field 2–5 years of relevant experience in CRM / Marketing Automation (Zoho preferred) Strong problem-solving and logical thinking ability Good communication and cross-team collaboration skills