JB Developer - Senior Marketing Manager & Sales Manager

Senior Manager – Marketing x1 Job Purpose Lead the strategic marketing direction for large-scale property developments by driving brand positioning, integrated marketing campaigns, and commercial initiatives that strengthen the company's presence as a leading property developer. The role is responsible for developing impactful local and international marketing strategies, leading agency partners, managing cross-functional stakeholders, and delivering customer-centric campaigns that enhance brand equity, generate quality leads, and support business growth.

Key Responsibilities

Strategic Marketing Leadership Develop and execute integrated marketing strategies that support business objectives, brand positioning, and sales targets across assigned developments. Drive product positioning, market differentiation, and customer value propositions through market intelligence, consumer insights, and competitive analysis.

Identify new marketing opportunities, innovative channels, and strategic initiatives to strengthen market presence and brand recognition. Destination & Place Marketing Lead destination branding and placemaking initiatives to position developments as vibrant lifestyle, residential, commercial, or mixed-use destinations.

Develop marketing strategies that enhance the attractiveness of projects for homeowners, investors, businesses, and visitors. Ensure all marketing initiatives consistently reinforce the company's brand identity and customer experience across every touchpoint. Integrated Marketing & Campaign Management Lead the planning and execution of integrated marketing campaigns across digital platforms, traditional media, social media, public relations, events, activations, and experiential marketing.

Ensure all marketing communications, advertising materials, and campaign deliverables align with project positioning, brand guidelines, and business objectives. Monitor campaign performance, analyse marketing effectiveness, and optimise initiatives to maximise lead generation, customer engagement, and return on investment.

International Marketing Develop and implement marketing initiatives targeting both local and international markets. Support overseas campaigns, international exhibitions, roadshows, and strategic marketing initiatives that strengthen regional market presence. Build strong market intelligence and customer insights to identify emerging opportunities within international markets.

Agency & Partnership Management Lead the appointment, management, and performance of creative, media, digital, public relations, event, and production agencies to ensure quality execution and measurable business outcomes. Build strategic partnerships with government agencies, industry associations, commercial partners, educational institutions, and other stakeholders to enhance marketing impact and brand visibility.

Manage marketing budgets effectively while ensuring optimum allocation of resources and strong return on investment. Commercial & Stakeholder Management Collaborate closely with Project Development, Sales, Product Development, Customer Experience, and senior management to align marketing initiatives with business priorities.

Present marketing strategies, campaign performance, and business recommendations to senior leadership. Support product launches and go-to-market strategies to ensure successful project launches and sustainable sales performance. Leadership & People Development Lead, coach, and develop a high-performing marketing team through effective performance management, mentoring, and capability building.

Foster a culture of innovation, collaboration, and continuous improvement while strengthening succession planning and leadership development. Governance & Compliance Ensure compliance with company policies, statutory requirements, and Quality, Environmental, Safety & Health Management System (QESHMS). Implement relevant policies, procedures, and risk management initiatives in accordance with ISO standards and company requirements.

Promote a safe working environment by identifying risks, implementing mitigation measures, and supporting workplace health and safety initiatives. Authority Review and approve marketing strategies, campaign direction, and communication plans for assigned developments. Approve marketing expenditure within delegated authority limits.

Recommend the appointment of marketing agencies, consultants, and strategic partners in accordance with company policies. Recommend annual marketing budgets and resource allocation to support business objectives. Job Requirements Qualifications Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.

MBA or professional marketing qualifications are an added advantage. Experience Minimum 10 years of marketing experience, with at least 5 years in a leadership position within the property development, mixed-use development, integrated township, or real estate industry. Proven track record in developing and executing integrated marketing strategies for large-scale developments.

Experience marketing integrated townships, mixed-use developments, transit-oriented developments (TOD), or master-planned communities is an added advantage. Exposure to international marketing and regional campaigns is highly desirable. Strong experience managing multiple external agencies across creative, media, digital, public relations, and event marketing.

Demonstrated ability to manage sizeable marketing budgets and deliver measurable commercial outcomes. Knowledge of QESH Management, HIRARC, ESH legal requirements, and Environmental, Health & Safety practices is an added advantage. Property Sales Manager x1 We are looking for a results-oriented Sales Manager to lead and inspire the sales team in achieving business and revenue targets.

The ideal candidate will be responsible for driving sales performance, developing effective sales strategies, contributing to product positioning and pricing, and enhancing the capabilities of the sales team through continuous training and coaching.

Key Responsibilities

Lead, manage, and motivate the sales team to achieve assigned sales targets and business objectives. Develop and implement effective sales strategies and promotional packages to enhance market competitiveness. Provide market feedback and insights to support business growth and customer engagement. Participate in product development discussions and contribute recommendations on pricing strategies and market positioning.

Conduct in-house training and coaching sessions for sales and marketing personnel to strengthen sales techniques and product knowledge. Review business plan targets and formulate overall sales strategies for assigned projects. Identify competency gaps within the sales team and collaborate closely with the HR department to develop and improve sales training materials and programs.

Monitor market trends, competitor activities, and customer needs to identify new business opportunities.

Requirements

Degree or Diploma in Marketing, Business Administration, or related disciplines. Minimum 7–10 years of working experience in sales, preferably within residential and commercial property sales. Prior experience with a property developer will be an added advantage. Strong understanding of property and building specifications.

Proven leadership and team management capabilities. Excellent communication, negotiation, and interpersonal skills. Strategic thinker with strong analytical and problem-solving abilities. Ability to work independently and drive results in a fast-paced environment.