Job description
亮点 / Highlights: Core Role:Opportunity to deeply participate in the 0–1 design of data rules, tagging systems, and operational mechanisms, directly responsible for new merchant acquisition/marketing within a vertical function, with ownership of actual business performance outcomes.
Growth Path:This role requires a combination of product operations, data analysis, and strategy development capabilities, offering strong cross-functional skill development and significant growth opportunities within a fast-growing team.
Global Perspective:Participate in building complex market and diverse business scenarios, and grow internationally alongside Keeta’s global expansion.
岗位职责 / Duties: As a core strategy expert for merchant growth, this role takes business growth as the ultimate objective. Through in-depth data analysis, strategy breakdown, and execution, the position will drive the expansion of supply scale and supply quality advantages, strengthening Keeta’s competitiveness in the market.
This role requires the ability to independently complete the full cycle from business diagnosis, strategy design, to coordinated implementation, while working closely with product operations and sales operations to ensure strategies are effectively translated into tangible business results.
1.Market Research & Analysis： Responsible for building a data monitoring system for the lead pool, supply scale and supply quality.Develop and mine internal and external data sources, and build a clear new merchant lead database along with price competitiveness benchmarking capabilities.Provide solid data-driven insights to support strategy development.
2.Strategy Development & Planning： Based on market insights and platform strategy, formulate prioritization strategies for new merchant acquisition (e.g., region, category, merchant tier, user preference, etc.).Design productized operational mechanisms for the public lead pool, such as lead scoring models and automated distribution rules.Break down strategies into actionable acquisition targets and sales initiatives.
3.Project Implementation & Execution： Lead cross-functional projects, coordinate resources, and manage risks.Collaborate with product operations teams to drive the productization of strategies (e.g., lead tagging systems, marketing tool configurations).Translate strategies into sales kits (SK), incentive schemes, and SOPs for frontline teams, and take responsibility for the final implementation and business outcomes.